Ep. 16 - Ben Cooper on IoClothes & Smart Apparel


Explore the future of wearable tech, smart apparel, & internet of things technology as Ryan O'Shea sits down with Ben Cooper, the Founder & Managing Director of IoClothes! IoClothes is an industry platform focused on fusing technology and textiles, which you may be familiar with from the IoClothes Podcast. Before that, Ben was the co-founder and CEO of Sensible Baby, a startup focused on incorporating potentially life-saving sensors into infant clothing. Ben is an veteran smart-apparel entrepreneur that has also served as the Lead Footwear Project Engineer for the US Army and has led innovation research & testing for brands such as The North Face, Timberland and Vans. Learn how you can get involved, and how this tech might ultimately lead to electronics getting under the skin as well!

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Show Notes

  • What is IoClothes? [1:51]

  • The death of “wearable tech” & the birth of smart apparel [3:20]

  • Where are all of the connected clothes? [6:28]

  • State of the Technology Address [11:46]

  • New & more natural interfaces, less screens [14:59]

  • Big data, privacy, & better user experiences [16:20]

  • Sensible Baby & Ben’s journey to smart apparel [19:09]

  • Making smart apparel look good [24:20]

  • The inevitability if implantables [27:26]

  • Technological barriers to overcome [30:21]

  • The Future of Connected Footwear [32:46]

  • What to expect from smart apparel [35:49]

  • How to follow along with Ben & IoClothes [38:39]


Nike Connected Jersey
Ralph Lauren Heated Olympic Jacket
Ministry of Supply Smart Thermal Jacket
Google/Levi's Jacquard Jacket
Startup Weekend
Ben O’BrienStretchSense
Gartner Hype Cycle

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